#51 Photography versus illustration

I’ve worked for a lot of tech businesses. I insisted on photography and not illustrations of products. Subconsciously, engineers and scientists wonder if the product is “vapor-ware” or a pseudo product if there aren’t photographs.

In one case, my client felt intimidated by a new competitor. They asked me to analyze the newcomers strengths and weaknesses. I saw that the “product shots” were only realistic-looking Photoshop illustrations. I told them they were probably several years away from introducing the product. They were relieved. And the product never did come to market. The company was just fishing.

That is characteristic of the tech market.