#58 Never speculate on a portfolio

An adage I like when it comes to hiring a designer is: “Never speculate on a portfolio.”

What that means is, if you don’t see something in the designer’s portfolio that looks close or similar to what you want, you’d best not hire them. That advise will seem harsh counsel for the design community. Designer’s frequently like to “earn while they learn.” As a business person, I’ve found out the hard way it’s good advice to avoid speculating even at a great price.