#73 The Branding Lie

The foundation of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand.
– REFERENCE: https://www.entrepreneur.com/encyclopedia/branding

Barf! Megabarf! Your brand is not your logo. Branding is about positioning strategy. The shortcut to buyers motive. What you name your product is always more important than what you call your niche business. To make a logo have meaning requires too much energy, ego, time, and money. It’s nonessential to success. It is a fairy-tale.