16: Bad Economy: the LoBand friend

With LoBand websites the cost of failure is cheap. It’s so low, you can swing the bat many more times. In a bad economy, no one really notices or cares about more failure. That creates a better environment for risk-taking, which is the only way innovation occurs.

At the same time, launching in a bad economy imposes a kind of discipline, forcing entrepreneurs to keep costs low and be smart about marketing and distribution. LoBand is a self-imposed discipline.