As Simon Sinek says: "People don't buy WHAT you do, they buy WHY you do it."
Order two used books:
1. Pantone's Guide to Communicating with Color by Leatrice Eiseman.
2. Graphically Speaking: A Visual Lexicon for Achieving
[dropcap]H[/dropcap]ere's a way to see faults in a design. Check the grayscale conversion. All touching colors should have a 30%
For ideas about small ads:
Small Graphics: Design Innovation for Limited Spaces
by Cheryl Dangel Cullen © 2000
Buy it used for $4
Most starving designers (like me) would be better served to promote themselves for new work with the money they might
The few significant ways you'll get new design work is:
1) word of mouth (out-of-the-blue referrals.)
2) from your portfolio website -
A few links that have good content on the topic of Design by Committee:
I've always thought there should be a
The world of type is huge. From my studies, most professional designers have their favorites. And it is not necessarily
Sorry. No sugar-coating. This business name is flawed. When you must instruct someone how to pronounce your 4-syllable word, it's
Theming with type and color are several of the things I really enjoy about design. Here I share my method
I've been theming for a long time (orchestrating color combinations, type selection, symbols, etc) but I learned something new about
I worked as a designer on retainer for 14 years. I got a monthly check and worked unsupervised at home
Near and dear to my heart is the topic of "web image optimization". But the poet in me would rather
This is an esoteric design adventure never told until now.
I was printing a cheap but attention-getting packaging insert. One-color Pantone
Value analysis identifies and selects the best alternatives for designs, materials, processes, and systems. You repeatedly ask "can the cost
No designer wants to touch the taboo topic of selling "stock art." I have mixed feelings about "stock design". I
Target audience vs owner ego?
Frequently, the owner (client) thinks they're the clone of their audience (potential and actual customers). Of
BEFORE screen 8K page weight. No purple background.
[dropcap]T[/dropcap]his somewhat bland webpage, above, weighs only 8K. To give you a speed-weight
If you study the work of good graphic designers, you'll find they have favorite font pairs. They may have as
My brother, Brad Teare, and I identified 12 main Photoshop action effects to build.
This sparked the idea of discovering if
I renamed a number of companies and products that would otherwise have misled or confused the potential customer. Do not
One of my favorite papers to design with is "Kraft", a strong brown paper or cardboard made from wood pulp.
On a design forum I asked, "What are iMatch Designers anxious about?" iMatch is their client who wants a rebuild
Here is information on the reverse thematic process, let's assume you'll use Photoshop and do your Pantone conversions there to save
I only have so many nerves left. And a designer friend hit one: design abuse.
Remember, 50% of people who approach
You can spend a lot of money on Pantone color printing guides.
I really recommend buying old used ones on ebay.
I've solved the wild color differences between screen and print by teaching the client that reflective color (print) and emissive colors
You may wonder what to include in your online portfolio. Those can be hard decisions.
Your web portfolio is the second
Below links to my free newsletter PDFs about product and company naming: 64K to 92K downloads (small).
[caption id="" align="alignnone" width="640"] Studio Hinrichs[/caption]
Robert, a designer friend, asked me some entertaining web questions that are near-and-dear to my
The above logo is by my designer friend Karen. I said to her, "The final art is beautiful. Thanks for showing
This Proportion200 Photoshop action will enlarge your images by 200%. I've tested it against all of the PAID competitors and found
1. Good names have few syllables.
2. If you have two English words. Those are probably not very legally defensible. A
This is going to sound completely crazy but I have done it and won more work and client loyalty.
When I can't
Clichés actually are very "good" when it come to logos. Why? Because of fast recognition, memorability, and meaning. We know instantly the
Awards from other design committees are usually pretty meaningless to most clients. Designers awarding designers certificates and trophies sounds sort of silly.
LIKE HUMAN BODY LANGUAGE, graphic design expresses similar implied non-verbal business attitudes or values. Graphic design is a method of differentiating business
The text of this webpage example is excerpted from an INFP writers emails to me. The site was built as
Why are captions important in advertising?
A caption writing style guide.
The graphic metaphor's advantage is carried in the captions. Here is
An adage I like when it comes to hiring a designer is: "Never speculate on a portfolio."
What that means is, if
HERE ARE 53 PHRASES TO AVOID IN YOUR WEB COPYWRITING
Buzzwords, marketing tripe, and meaningless hype.
These most notoriously appear in the ABOUT
Here's something I've advocated for a long time and that's building separate websites for different services.
Every good product or service deserves it's
The upfront expenditure to wheedle out of a client what they really need I call "Design Therapy."
More than normal questionnaires, it
The way I've handled this "delay problem" - in my fixed-bid agreement - is instead of a "penalty," I say the
Positioning and differentiation are tried-and-true CREATIVE advertising strategies. I can tell you how changing positioning strategies meant making millions for many clients
I've been an advocate of author Marty Neumeier's thinking - but his day in the sun has probably past, I think.
Athought provoking Wired magazine entry makes me wonder about all that link clutter from social media. Check it out >
I actually am more diplomatic than I let on. I'm just trying to intimidate with my pretend vastness. But, yes, I
I and the client company's marketing manager had to solve a color problem. The company logo was two colors: red
25K pageweight PagePipe.com -- it can be done!
[caption id="" align="alignnone" width="450"] Jan Tschihold[/caption]
Jan Tschichold (1902–1974) is a person of interest in the world of graphic design. He worked